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Daikin Announces Name Change, Organizational Realignment

Daikin Announces Name Change, Organizational Realignment

The Daikin unitary, ductless and light commercial (including VRV) products organization in North America is unifying its core Daikin, Goodman and Amana HVAC brands under a new top-level corporate name and structure. This name change and new structure align brand sales efforts with the mission to enhance customer experiences and become North America’s #1 indoor comfort solutions provider. The name change and new organization structure become effective April 1, 2022.

“We are uniting under a single name – Daikin Comfort Technologies – capturing a culture and identity that reflects one vision that will create an even stronger and more unified Daikin,” explains Satoru Akama, Chief Executive Officer for Daikin.

“By fusing Daikin’s strengths, core technologies and environmental solutions with Goodman’s robust, extensive sales and distribution network we will enrich our customer experience, improve organizational efficiency and transform the North American HVAC market by promoting environmental solutions that impact people where they live, work, and play,” said Takayuki “Taka” Inoue, Chief Sales and Marketing Officer for Daikin.

“Daikin, Goodman, Amana and Quietflex® will remain and play an important role in our brands for products in the future,” Inoue says. “Aligning our structure into a single business unit allows for collaboration, innovation, and agility internally, and very importantly, meets the needs of our customers.”

“Our operation in North America has more than doubled in revenue since the acquisition of Goodman and is now the largest of any Daikin entity in the world, making North America one of Daikin’s top priorities to invest in and grow,” explains Inoue. “It also comes with a tremendous sense of responsibility to execute as one company and one culture.”

A more unified sales strategy can ensure that Daikin, Amana, or Goodman brand equipment can each be a compelling offering for major contractors to serve both premium and value customers.

The Daikin Comfort Technologies realignment also seeks to create an even stronger customer experience across its business, including transformation through digital solutions and tools, differentiating logistics and inventory deployment capabilities, and more advanced service and support.

“By drawing upon the strength and skills of our incredible people, we can become ‘One Daikin’ under a single, focused vision featuring a core of powerful brands,” says Inoue. “We look forward to further sharing our mission to become the most environmentally advanced HVAC company in North America.”

For more about Daikin Comfort Technologies, its environmentally friendly technology and indoor comfort solutions, visit northamerica-daikin.com.