Dakota Supply Group (DSG) recently welcomed Jodi Watson and Shane Waslaski to its board of directors. Watson’s expertise lies in digital e-commerce and retail, working with companies ranging from innovative start-ups to massive omnichannel global organizations.

She previously served as the senior vice president and acting chief marketing officer of Petco and president of Consumer Direct for Wolverine Worldwide (which includes footwear brands like Bates, Cat and Wolverine). She currently serves as the board of directors vice chair for True Leaf Medicine and works as a self-employed consultant for e-commerce and private equity companies.

“Jodi’s background adds an important dimension to the makeup of our board of directors that it really needed. She has helped some very complex organizations engage their customers more meaningfully,” said Paul Kennedy, CEO of DSG. “I’m excited for Jodi to put those same insights to work for DSG.”

Waslaski is an experienced business executive with a successful career in private and publicly traded companies. His business background includes the software, healthcare, manufacturing, energy, plastics and construction sectors.

Earlier in his career, he served as the president of Varistar (which included Foley Company and Northern Pipe Products). He is currently the president and CEO of Intelligent InSites, a company working to transform healthcare with operational intelligence.

“The key to a strong board is to find directors who share a vision of what success looks like for your company — and the diverse leadership experience to help you get there,” Kennedy said. “Shane brings those qualities, and will be a great addition to DSG’s board.”