Madison, WI – First Supply LLC has announced that Seth DePuy has been promoted to Director of Sales and Marketing.

DePuy has been with First Supply as the Corporate Product Manager for its PVF Division over the past 2-1/2 years. During his tenure, DePuy has provided the leadership and direction required for profitable sales growth of First Supply’s PVF business while bringing a high level of business acumen and professionalism to the position.

With more than 15 years of experience in Sales, Marketing and Leadership positions throughout the industry, DePuy is well suited to lead First Supply’s sales efforts into the future. He will be based out of the Distribution Headquarters in Madison, WI and will report directly to the Chairman and CEO, Joe Poehling.

“We are very fortunate to have Seth ready to step up to the challenges of this position.” Poehling stated. “I am confident that he will be able to take the knowledge that he has gained over his time in the industry and apply it towards helping First Supply achieve our financial goals.”

Established in La Crosse, WI, First Supply is a regional distributor with 47 locations, including 28 distribution branches, 1 CDC and 18 Kitchen, Bath and Lighting stores in the upper Midwest. Founded in 1897, First Supply employs over 650 people, is a family-owned, single source provider of HVAC-R, Builder, Plumbing, Lighting, Waterworks, Industrial PVF, Pump, Well and Septic supplies.